Toolbar
- Date range — Today, Yesterday, Last 7 days, Last 30 days, or Custom Range
- Compare to — toggle to enable period-over-period comparison
Summary metrics
Four cards show totals for the selected period:| Metric | Description |
|---|---|
| Visitors | Unique visitors |
| Sessions | Total sessions |
| Conversion Sessions | Sessions that included at least one item conversion event |
| Items | Total items involved in conversion events |
Item Performance table
The Item Performance table — “Product metrics aggregated by selected dimensions” — lists each product with its performance data.Controls
- Campaigns toggle — when enabled, overlays campaign attribution data on the product rows
- Group by — change how rows are grouped (e.g. by brand or category instead of individual SKU)
- Export CSV — download the current table
Columns
| Column | Description |
|---|---|
| Name | Product name |
| ID | Product SKU or ID |
| Brand | Product brand |
| Category | Product category |
| Conversion Sessions | Sessions that converted on this product |
| Items | Total units involved in conversion events |
| Revenue | Total revenue attributed to this product |
Items data is populated by
view_item, add_to_cart, begin_checkout, and purchase events that include item parameters. Make sure your tracking implementation sends item arrays with these events.Items report setup
See the full item parameter reference and common setup issues