Set Up a Conversion Funnel
How to build a multi-step funnel in Hardal to track drop-off across your checkout or lead flow.
A funnel shows you where visitors drop off across a sequence of steps. If you want to know how many people go from adding to cart → starting checkout → completing purchase, a funnel gives you that with per-step conversion rates and drop-off counts.
Before you start: Make sure you're tracking the events you want to include as funnel steps. If begin_checkout isn't firing, it can't appear in your funnel. See Debug a Missing Event if you're not sure whether your events are arriving.
Create a funnel
Navigate to Funnel
In your signal's sidebar, click Analytics → Funnel.
Add your first step
Click Add Step. A dropdown shows all event names Hardal has received from your signal. Select the event that starts your flow — typically view_item or add_to_cart for e-commerce, or page_view with a specific URL filter for lead funnels.
Add subsequent steps
Click Add Step again for each stage in your flow. Events must have actually fired on your signal to appear in the dropdown. A typical e-commerce checkout funnel:
add_to_cartbegin_checkoutadd_payment_infopurchase
Set the date range
Use the toolbar to select your analysis period. Last 30 days is a good starting point for spotting patterns.
Run the funnel
Click Analyze. Hardal calculates per-step conversion rates and shows you exactly where visitors are dropping off.
Reading funnel results
Each step shows:
- Total entries — how many sessions reached this step
- Converted — how many continued to the next step
- Drop-off — how many stopped at this step
- Conversion rate — percentage that continued
The biggest drop-off is where you have the most optimization opportunity.
If you're seeing a large drop between begin_checkout and add_payment_info, the problem is usually on your payment form — too many required fields, no saved payment options, or a trust signal issue (missing security badges, unclear return policy).
If drop-off is highest between add_to_cart and begin_checkout, visitors are adding to cart but not committing. Try cart reminder emails, exit-intent overlays, or reducing checkout friction.
Segment your funnel
You can group funnel results by:
- Browser — see if drop-off is worse on Safari vs Chrome
- Device — compare mobile vs desktop conversion rates
- Country — spot geographic patterns
- Traffic source — compare paid vs organic conversion rates
Use the Group by dropdown at the top of the funnel to add a segmentation dimension.
Saving and sharing
Funnels are saved per signal. You can return to a saved funnel configuration, adjust the date range, and re-run without rebuilding the steps.