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Analytics Overview
The Analytics section shows you what’s happening on your site — visitors, sessions, page views, and events — for any time range you choose.

Sections

SectionWhat it shows
OverviewSummary metrics, traffic chart, browser/device/country breakdowns
EventsIndividual event log with properties
SessionsFull session timelines per visitor
CampaignsAttribution by UTM source, medium, and campaign
FunnelConversion funnel visualisation
ItemsPerformance by product or item

Time range

Use the date picker in the top toolbar to filter any section. Enable Compare to for period-over-period comparison.
If Visitors and Sessions are nearly equal, most of your traffic is new. A session count much higher than visitors means meaningful return traffic.

Next steps

Destinations

Forward events to your ad platforms

Signal Settings

Configure your signal’s event and domain settings