Hardal's Product Roadmap

Explore what Hardal has shipped, what is being built, and what is coming soon.

Current Cycle: Cycle 39 · Next: Cycle 40.

Cycle plan: Cycle 39: MCP access, mobile measurement, customer-managed deployment, attribution, and reporting reliability. Next: Cycle 40.

Backlog
13

Partner Portal

Manage client accounts, referrals, performance, and partner earnings from one workspace. It gives agencies and affiliates a clearer way to run and grow their Hardal partnership.

Setup & Event Validation

Check whether sources, events, identities, and destinations are configured and sending data as expected. Clear validation feedback helps teams catch implementation problems before they affect reporting.

Campaign Links & Deep Links

Create trackable campaign and deep links that preserve attribution details such as source, medium, and campaign. This makes it easier to connect clicks with later sessions and conversions.

Mobile App Attribution

Connect mobile installs and in-app conversions to the campaigns and channels that drove them, so teams can measure acquisition performance across mobile journeys.

Session Replay

Replay user sessions to see where visitors struggle, drop off, or behave unexpectedly, adding qualitative context to analytics data.

Source Management & Health

Manage websites, apps, and other data sources in one place and see whether collection is healthy. Teams can spot inactive or broken setups earlier.

Smart Email Notifications

Receive configurable alerts and recurring summaries for important account and analytics changes, so teams can stay informed without constantly checking the dashboard.

Slack Analytics Bot

Ask for Hardal metrics and receive recurring analytics updates directly in Slack, making key insights easier to access during day-to-day work.

Hardal AI

Ask questions about your Hardal data in natural language and get relevant metrics, reports, and explanations without manually building every analysis.

Shared Metric Templates

Create and reuse report templates built around common metrics and dimensions, helping teams standardize recurring analyses and start faster.

Custom Calculated Metrics

Create business-specific metrics from existing Hardal data, so teams can measure KPIs such as revenue per session or qualified-lead rate directly in their reports.

Guided Onboarding

Guide new teams through the steps needed to connect their sources and start collecting useful data, helping them reach their first reliable report faster.

Lead Analytics

A dedicated lead-generation report for the new Hardal workspace, connecting leads to sessions and acquisition sources.

Planned
5

Offline Data Import & Join

Cycle 41 · Bring offline transactions, CRM records, and other external data into Hardal and connect them with online activity. This gives teams a more complete view of customer journeys that extend beyond the website or app.

User Analytics

Cycle 41 · Explore users together with their sessions, events, properties, and acquisition history, giving teams a clearer view of individual customer journeys.

Unified Billing Center

Cycle 40 · Manage plans, usage, invoices, payment details, and billing status from one place, giving organizations a clearer view of their Hardal subscription.

Privacy & Consent Analytics

Cycle 41 · Track consent rates and consent changes over time, with breakdowns that help teams understand how privacy choices affect measurement.

Interactive Product Tour

Cycle 42 · Introduce users to the most important Hardal capabilities inside the product, helping them understand where to find reports, manage sources, and configure key settings.

Coming Soon
3

MMP Integrations

Cycle 39 · Connect Adjust and other mobile measurement partners to Hardal with guided setup and callback mapping. Bring mobile events, sessions, campaign attribution, product details, and revenue into consistent Hardal reports.

Data Hub

Cycle 40 · Build reusable custom datasets and reports from Hardal events, dimensions, metrics, date ranges, and attribution settings. It helps teams answer questions that standard reports do not cover.

Destinations Improvements

Cycle 40 · Configure server-side connections to advertising platforms, CRMs, and webhooks in the new Hardal workspace.

Building
4

Security Policies & Audit Logs

Cycle 38 · Review important account and configuration changes and apply additional access controls, giving teams clearer visibility into who changed what and when.

Hardal MCP

Cycle 39 · Access Hardal reports from compatible AI tools through MCP, so teams can explore their analytics within their existing workflows.

Hardal Self-Hosted

Cycle 39 · Run supported Hardal components on customer-managed machines for a customer-controlled Self-Hosted setup.

Hardal On-Prem

Cycle 39 · Deploy supported Hardal data collection and reporting components in your own infrastructure, with locally supported capabilities defined for the deployment.

Shipped
27

Organizations, Members & Roles

Completed Cycle 29 · Organize multiple sites and apps under a shared workspace and control which users can access them. This supports clearer permission management for multi-brand, agency, and enterprise teams.

Acquisition Analytics

Completed Cycle 33 · Compare how channels, campaigns, mediums, and sources drive traffic and conversions. Teams can quickly understand which acquisition efforts produce valuable outcomes.

Commerce Analytics

Completed Cycle 38 · Analyze orders, revenue, conversion sources, customer behavior, and item performance in one commerce-focused view. Teams can see which journeys and campaigns contribute to purchases.

New Dashboard

Completed Cycle 38 · A redesigned Hardal workspace that brings analytics, sources, destinations, and settings into a more consistent and easier-to-navigate experience.

Automatic Interaction Tracking

Completed Cycle 38 · Automatically capture common interactions such as scrolls, outbound clicks, and page exits, reducing the amount of manual event tracking needed.

Privacy Compliance Updates

Completed Cycle 31 · Improve privacy-sensitive data collection with safer identity handling and clearer controls for anonymous and consented measurement.

AI Visibility

Completed Cycle 37 · See how AI assistants, agents, and crawlers discover and interact with your site, including which platforms send traffic and which pages they visit most.

Page Analytics

Completed Cycle 37 · Compare page performance across traffic, engagement, entry, exit, and visitor-flow metrics. Teams can identify high-performing content and pages that create friction.

Multi-Currency Support

Completed Cycle 34 · Show revenue in its original currency across Campaign and Items reports, including mixed-currency breakdowns without applying currency conversion.

Bot-Filtered Analytics

Completed Cycle 24 · Filter common bot traffic from analytics to reduce automated activity and make reports better reflect human usage.

Custom Webhooks

Completed Cycle 24 · Send selected Hardal events to compatible HTTP endpoints, making it easier to connect internal systems and tools that do not have a native integration.

Destination Delivery Logs

Completed Cycle 24 · See whether events were successfully delivered to each destination and investigate rejected, skipped, or delayed deliveries.

Funnel Analytics

Completed Cycle 37 · Build event-based funnels to measure conversion and drop-off across important journeys, helping teams find where users lose momentum.

Campaign Analytics

Completed Cycle 24 · Measure how sources, mediums, campaigns, and UTMs contribute to sessions and conversions, so teams can compare acquisition performance over time.

Items Report

Completed Cycle 24 · Compare views, sessions, conversions, and acquisition sources for products or other tracked items, helping teams understand what attracts attention and drives revenue.

Consent Mode & Consent-Aware Data Activation

Completed Cycle 24 · Control identity collection and downstream data delivery based on each visitor’s consent status, so analytics and activation can follow the consent choices you receive.

Analytics API & Advanced Data Exports

Completed Cycle 25 · Access Hardal reporting data programmatically and export it into your own dashboards, warehouses, and reporting workflows.

Privacy-First Analytics

Measure web and app behavior with first-party analytics while keeping identity collection aligned with user consent.

Mobile Analytics

Measure mobile events, sessions, campaigns, and user journeys across iOS and Android alongside your web analytics.

Unified Analytics Overview

Completed Cycle 37 · See key traffic, engagement, device, location, and acquisition metrics in one overview, making it easier to understand overall performance before drilling into detailed reports.

Event Analytics

Completed Cycle 37 · Explore collected events with their properties and context, then filter and compare activity over time to validate tracking and understand user actions.

Session Analytics

Completed Cycle 37 · Analyze visitor sessions with their event timelines, device, location, and traffic-source context to understand how journeys start, progress, and end.

Automatic PII Hashing

Completed Cycle 31 · Automatically hash supported personal identifier patterns before storage, reducing the need to configure protection field by field.

Hardal Attribution

Completed Cycle 30 · Compare attribution models to understand how marketing touchpoints receive credit for conversions and evaluate the channels that assist or close customer journeys.

Rule-Based Event Transformations

Completed Cycle 31 · Create rules to standardize, redact, enrich, or filter incoming event data before it is stored or forwarded, helping teams keep data clean and controlled.

Server-Side Destinations

Completed Cycle 25 · Send first-party events from Hardal to advertising, analytics, data, and automation platforms from one centrally managed set of destination connections.

Conversion API Connectors

Send conversion events server-to-server to supported advertising and analytics platforms, helping teams maintain more reliable conversion signals when browser-based tracking is limited.