Hardal's Product Roadmap
Explore what Hardal has shipped, what is being built, and what is coming soon.
Partner Portal
Give agencies and affiliates a dedicated place to manage their Hardal partnership. Partners will be able to create and manage client accounts, review referred customers, track client performance and retention, and understand commissions and payouts. The portal will connect partner operations, customer relationships, and earnings in one self-service workspace. Preview: https://usehardal.com/partner
AI Visibility
Measure both human visits referred by AI products and detectable traffic from AI agents and crawlers. Teams will be able to identify agents, attribute them to platforms, follow traffic trends, and see which pages AI systems read most frequently. AI Visibility brings AI-driven discovery and automated site activity into a dedicated first-party report. Preview and waitlist: https://usehardal.com/ai-visibility
Privacy Compliance Updates
Strengthen Hardal’s default collection behavior for privacy-sensitive and regulated use cases. The update focuses on fingerprinting-related behavior, safer identity handling, and clearer defaults for anonymous and consented measurement. It will give enterprise buyers a stronger foundation for KVKK- and GDPR-aligned deployments.
New Dashboard
A redesigned dashboard will bring Hardal’s analytics and data-management surfaces into one consistent workspace. It will provide clearer navigation, easier report discovery, and a more cohesive experience across sources, analytics, destinations, and settings. The goal is to make complex first-party data understandable without hiding the underlying detail.
Acquisition Analytics
Understand how visitors are acquired across channels, campaigns, mediums, and AI assistants. The report will combine traffic trends, conversions, bounce rate, attribution settings, and detailed source distributions. Teams will be able to compare acquisition performance across consented, anonymous, and mixed reporting scopes.
Automatic Interaction Tracking
Automatically capture scroll depth, outbound clicks, page exits, and other standard browser interactions. Teams will get useful behavioral events without implementing each interaction manually. The resulting events will also support default engagement and page-performance metrics.
Hardal On-Prem
Deploy Hardal’s collection and reporting infrastructure inside a customer-controlled environment. Enterprise and regulated teams will be able to keep sensitive measurement data within their own infrastructure. The product will define supported components, installation requirements, licensing, and the boundary between local and cloud capabilities.
Setup & Event Validation
Confirm that sources, events, parameters, identities, and destination deliveries are working as expected. Teams will receive clear feedback about missing fields, duplicate events, invalid payloads, and inactive connections. Validation will make implementation quality visible before problems reach production reporting.
Guided Onboarding
Guide new teams through the steps required to start collecting useful data. The flow will adapt to source type, selected package, and the integrations a customer needs to configure. This will reduce setup friction and help customers reach their first reliable report faster.
Organizations, Members & Roles
Group multiple websites and mobile applications under an organization and manage access at the appropriate level. Administrators will be able to give users access to selected sources without exposing the entire workspace. Roles and permissions will support agencies, enterprise teams, and companies operating multiple brands.
Campaign Links & Deep Links
Create Hardal-hosted campaign links that carry predefined attribution information. Every click can be connected to its source, medium, campaign, and later conversion activity. These links will strengthen campaign measurement and provide a foundation for deeper mobile attribution workflows.
Mobile App Attribution
Connect mobile installs and in-app conversions with the campaigns and channels that generated them. Mobile teams will be able to evaluate acquisition performance alongside Hardal’s existing privacy-first app analytics. This will extend Hardal’s attribution capabilities beyond web sessions and source parameters.
User Analytics
Explore identified users and the sessions, events, properties, and acquisition history connected to them. Teams will be able to move from aggregate reporting into a persistent user-level view. The report will support product analysis, customer research, and lifecycle measurement for consented users.
Session Replay
Replay recorded user sessions to understand how visitors interact with a website or application. Product and growth teams will be able to investigate friction, navigation problems, and unexpected behavior alongside quantitative analytics. Session Replay will connect behavioral evidence with Hardal’s existing session and event data.
Commerce Analytics
Bring orders, revenue, conversion sources, customer behavior, and item performance into a dedicated commerce view. Teams will be able to connect purchases with the sessions and campaigns that generated them. This will extend the existing Items Report into a broader revenue and order analytics product.
Source Management & Health
Manage websites, mobile apps, and other data sources from a central workspace. Teams will be able to review configuration, collection activity, ownership, and signal health without moving between disconnected settings. Clear status indicators will help users notice broken or inactive implementations earlier.
Offline Data Import & Join
Upload offline transactions, store purchases, CRM records, or other external datasets into Hardal. Teams will be able to connect these records with online sessions, events, and acquisition sources. This will provide a more complete measurement layer for businesses whose customer journey does not happen entirely online.
Unified Billing Center
Provide one billing experience for both card-based and manually invoiced customers. Organizations will be able to review plans, usage, invoices, payment details, and billing status from the dashboard. The same interface will support Stripe and Paraşüt-backed account models without exposing their operational differences.
Smart Email Notifications
Notify users about usage thresholds, abnormal event volumes, member activity, and other important account changes. Each user will be able to control which notifications they receive. Scheduled digests can also bring recurring analytics summaries to teams that do not visit the dashboard every day.
Interactive Product Tour
Introduce new users to the most important Hardal capabilities inside the dashboard. The tour will explain where to manage sources, view reports, connect destinations, and configure privacy controls. It will help users understand the product without depending on a live onboarding call.
Privacy & Consent Analytics
Monitor consent rates, denied or missing consent signals, and changes in visitor consent over time. Teams will be able to investigate consent history by source, page, device, policy version, and collection method. The report will make privacy implementation measurable instead of treating it only as a configuration task.
Page Analytics
Measure the performance of individual pages across traffic, engagement, entry, exit, and visitor-flow metrics. Teams will be able to compare page paths, follow trends, and understand how visitors move between pages. The report will help content and growth teams identify high-performing pages and journey bottlenecks.
Slack Analytics Bot
Bring selected Hardal metrics and recurring reports directly into Slack. Teams will be able to request performance summaries or receive scheduled updates without opening the Hardal dashboard. The bot will make important analytics more accessible inside day-to-day team communication.
Hardal AI
Ask questions about Hardal data through a conversational analytics interface. The copilot will translate business questions into relevant metrics, reports, and explanations without requiring users to understand every data field. Future versions may also help users configure destinations and perform common product actions.
Shared Metric Templates
Create, reuse, and share report templates built around commonly used dimensions and calculated metrics. Teams will be able to start with a proven reporting structure instead of rebuilding every dataset manually. Templates can also create a community-driven layer around industry and use-case-specific analytics.
Custom Calculated Metrics
Create business-specific metrics by combining existing Hardal KPIs and conversion values. Teams will be able to define formulas such as revenue per session, qualified-lead rate, or vertical-specific efficiency metrics. These calculated metrics will make Data Hub more adaptable to different business models.
Security Policies & Audit Logs
Record important account, configuration, access, and data-management actions in an auditable history. Enterprise teams will be able to investigate who changed what and when. Additional security policies can enforce stronger access controls and support compliance reviews.
Data Hub
Create custom datasets by combining selected events, dimensions, metrics, date ranges, and attribution settings. Teams can build reusable reports for questions that are not covered by Hardal’s standard analytics views. Data Hub turns raw first-party data into structured reports for marketing, product, and business analysis. Landing page: https://usehardal.com/glossary/data-hub
Bot-Filtered Analytics
Hardal automatically detects and filters common bot traffic at the ingestion layer. Reports therefore focus on real visitors instead of inflating traffic and engagement metrics with automated requests. Server-side integrations using valid credentials remain unaffected by this filtering. Landing page: https://usehardal.com/analytics
Custom Webhooks
Send selected Hardal events to any compatible HTTP endpoint using configurable webhook destinations. Teams can define the endpoint, request method, headers, credentials, and forwarded event set. This makes it possible to connect internal systems and niche tools without waiting for a native integration. Landing page: https://usehardal.com/destinations
Destination Delivery Logs
Track whether individual events were delivered successfully to each configured destination. Delivery records include status information and enough context to investigate rejected, skipped, or delayed messages. This gives technical and marketing teams a practical way to monitor conversion data quality. Landing page: https://usehardal.com/destinations
Funnel Analytics
Build event-based funnels to measure how users move through important conversion journeys. Compare conversion and drop-off rates across acquisition sources, devices, campaigns, or other dimensions. Funnel Analytics helps teams identify the stages where users lose momentum. Landing page: https://usehardal.com/analytics
Campaign Analytics
Measure how sources, mediums, campaigns, and UTMs contribute to sessions and conversions. Teams can compare campaign performance over time and understand which acquisition channels produce valuable outcomes. The report provides a first-party alternative to fragmented advertising-platform reporting. Landing page: https://usehardal.com/analytics
Items Report
Analyze the performance of products, content items, or other objects included in commerce events. Teams can compare views, sessions, conversions, and acquisition sources for individual items and categories. This makes it easier to identify which products attract attention and which ones contribute to revenue. Landing page: https://usehardal.com/analytics
Lead Analytics
Connect form submissions and captured leads to the sessions and acquisition sources that generated them. Teams can understand where leads came from and compare lead quality across campaigns, channels, and landing experiences. This gives lead-generation businesses a clearer view of marketing performance beyond traffic volume. Landing page: https://usehardal.com/analytics
Consent Mode & Consent-Aware Data Activation
Control identity collection and destination delivery according to each visitor’s consent status. Events can remain available for anonymous analytics while identity and marketing activation are restricted until consent is granted. Teams can enforce consent rules from one first-party measurement layer instead of configuring each downstream platform independently. Landing page: https://usehardal.com/destinations
Analytics API & Advanced Data Exports
Access overview, event, session, funnel, campaign, item, and lead data programmatically through the Analytics API. Teams can export results or bring Hardal data into their own dashboards, warehouses, and scheduled reporting workflows. This makes Hardal reporting usable beyond the product interface. Landing page: https://usehardal.com/analytics
Privacy-First Analytics
Hardal collects first-party web and app events through its own measurement layer. Teams can measure traffic and behavior while keeping identity collection aligned with user consent. It provides a durable foundation as browsers and privacy regulations continue to restrict traditional tracking. Landing page: https://usehardal.com/analytics
Mobile Analytics
Measure product usage across iOS and Android applications using privacy-first, server-side data collection. Hardal brings mobile events, sessions, campaigns, and user journeys into the same reporting environment as web analytics. Teams can understand cross-platform behavior without adding a heavyweight mobile measurement SDK. Landing page: https://usehardal.com/mobile
Unified Analytics Overview
See the most important traffic and engagement metrics in a single analytics overview. Compare visitors, sessions, page views, bounce rate, session duration, devices, countries, and acquisition sources across different periods. The overview helps teams understand overall performance before moving into detailed reports. Landing page: https://usehardal.com/analytics
Event Analytics
Explore every event collected from websites and mobile applications with its complete context and properties. Teams can filter event types, inspect payloads, analyze trends, and compare activity over time. This makes it easier to validate implementations and understand the actions that drive conversion. Landing page: https://usehardal.com/analytics
Session Analytics
Analyze complete visitor sessions together with their event timelines, device information, location, and traffic source. Session-level reporting makes it easier to understand how users arrive, what they do, and where their journey ends. Teams can move from high-level session trends into the details of an individual visit. Landing page: https://usehardal.com/analytics
Automatic PII Hashing
Automatically detect supported personal identifiers and hash them before they are stored by Hardal. The protection will apply across event payloads, including values inside nested objects, without requiring teams to configure every field manually. This extends Hardal’s existing data-governance tools into a default privacy safeguard for every signal.
Hardal Attribution
Use Hardal Attribution to choose how different marketing touchpoints receive credit for a conversion. Hardal currently supports first-click and last-click attribution inside Data Hub and campaign reporting. This allows teams to evaluate both demand generation and conversion-closing channels using the same first-party data. Landing page: https://usehardal.com/glossary/data-hub
Rule-Based Event Transformations
Transform, standardize, redact, enrich, or filter incoming data before it is stored or forwarded. Teams can define rules that keep event schemas consistent and prevent unwanted fields from reaching downstream platforms. Transformations provide a controlled data-governance layer without requiring a separate processing system. Landing page: https://usehardal.com/etl
Server-Side Destinations
Send first-party events from Hardal to advertising, analytics, data, and automation platforms. Teams can manage destination configurations centrally and decide which events should be forwarded to each platform. This creates one reliable routing layer between data collection and downstream tools. Landing page: https://usehardal.com/destinations
Conversion API Connectors
Forward conversion events directly to platforms such as Meta, TikTok, Google Analytics, and other advertising systems. Server-to-server delivery improves signal reliability when browser pixels are blocked or restricted. Automatic event mapping helps each destination receive the payload structure it expects. Landing page: https://usehardal.com/destinations