Meta CAPI
Send conversion events to Meta Conversions API from Hardal, server-side.
Connects Hardal to the Meta Conversions API. Events are delivered server-to-server, bypassing ad blockers and iOS tracking restrictions.
Category: Marketing
Prerequisites
- A Meta Pixel ID — Events Manager → your pixel → Settings
- A Meta Conversions API Access Token — Events Manager → Settings → Conversions API → Generate access token
Setup
Add the destination
Destinations → + Add → Meta CAPI (Marketing category).
Enter credentials
- Meta Pixel ID — numeric identifier (e.g.,
1160575762338726) - Meta Access Token — CAPI access token (starts with
EAAB...)
Connect and activate
Click Connect, then ⚙️ → Activate.
All standard events are forwarded automatically once active.
Testing
In the Advanced tab, toggle on Test Event Code and paste the code from Meta Events Manager → your pixel → Test Events (e.g., TEST51767). Trigger an event, then check Meta's Test Events tab for events labeled "Server." Turn it off after verifying.
Verify delivery
Check Recent Activity for the Meta icon (blue circle) with "Success" status. On Meta's side, verify in Events Manager → Test Events.