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Connects Hardal to the Meta Conversions API. Events are delivered server-to-server, bypassing ad blockers and iOS tracking restrictions. Category: Marketing

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Prerequisites

  • A Meta Pixel ID — Events Manager → your pixel → Settings
  • A Meta Conversions API Access Token — Events Manager → Settings → Conversions API → Generate access token

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Setup

1

Add the destination

Destinations → + Add → Meta CAPI (Marketing category).
2

Enter credentials

  • Meta Pixel ID — numeric identifier (e.g., 1160575762338726)
  • Meta Access Token — CAPI access token (starts with EAAB...)
3

Connect and activate

Click Connect, then ⚙️ → Activate.
All standard events are forwarded automatically once active.

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Testing

In the Advanced tab, toggle on Test Event Code and paste the code from Meta Events Manager → your pixel → Test Events (e.g., TEST51767). Trigger an event, then check Meta’s Test Events tab for events labeled “Server.” Turn it off after verifying.

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Verify delivery

Check Recent Activity for the Meta icon (blue circle) with “Success” status. On Meta’s side, verify in Events Manager → Test Events.