AI Visibility
See which AI agents visit your site, how their traffic changes, and which pages they reach.
AI Visibility reports traffic from identified agents and crawlers. It opens on Agents with AI Focus enabled and Last 7 days selected.
Agents
See who visits: agents, platforms, categories, and recent activity.
Pages
See which URLs agents reach and compare visits across pages.
Agents
Use Agents to understand who is visiting and spot changes in agent traffic.
Scorecards
| Metric | What it means |
|---|---|
| AI Agent Visits | Visits from identified AI agents. Always AI-only. |
| Agent Visits | Visits from all identified agents in the selected range and filters. |
| Agents | Distinct agents in the selected range and filters. |
| Platforms | Distinct agent platforms in the selected range and filters. |
| Categories | Distinct agent categories in the selected range and filters. |
Charts and recent activity
- Agent Visits: compare traffic over time by Agent Name, Agent Category, or Agent Platform.
- Top Agents, Top Platforms, and Top Categories: review the main contributors.
- Last Events: inspect recent activity by Time, Agent Platform, Agent Name, Agent Category, and Page Path.
Pages
Use Pages to check which URLs agents reached and whether important pages appear in the report.
Scorecards
| Metric | What it means |
|---|---|
| AI Visits | Visits from identified AI agents. Always AI-only. |
| Agent Visits | Visits from all identified agents in the selected range and filters. |
| Pages Covered | Distinct page paths visited by AI agents with AI Focus on, or all agents with it off. |
| Average Page Visits | Visits divided by distinct agents: AI agents with AI Focus on, non-AI agents with it off. This is an average per agent. |
Page traffic and details
Use Page Paths in the Agent Visits by Page Path chart to choose URLs to compare over time.
The Page Report shows Page Path, AI Agent Visits, Agent Visits, AI Share, and Top Agent.
- Search by page or agent.
- Expand a page row to inspect agent, platform, category, visits, and share.
- Read AI Share as AI visits compared with the visits included in that row. Turn AI Focus off to include non-AI visits.
A page with no AI visits is not automatically a problem. For important public pages, check that they are public, internally linked, and reachable.
Controls
| Control | What it changes |
|---|---|
| Date range | Choose Today, Last 7 days, Last 30 days, or Custom. |
| Filters | Select a source or narrow the report by agent type, agent, platform, category, or page path. |
| AI Focus | Keep it on for AI-only charts, distributions, and recent events. Turn it off to include non-AI agents. It also changes the visits included in Page Report. |
AI Focus does not change every scorecard. AI Agent Visits and AI Visits stay AI-only. Agent Visits and the Agents-view counts include all identified agents. Pages Covered and Average Page Visits follow the definitions above.
When to use it
| Question | Start with |
|---|---|
| Which AI systems visit us? | Top Agents and Top Platforms. |
| Are key pages covered? | Pages and Page Report. |
| Did AI traffic spike? | AI Agent Visits, the Agent Visits chart, and Last Events. |
| How does AI traffic compare with other agents? | Turn AI Focus off, then compare AI Visits with Agent Visits or AI Share. |
See Which AI Agents Visit Key Pages
Follow the guide to check agent visits and coverage of important pages.