AI Visibility
Use AI Visibility to see AI agents, crawlers, platforms, and the pages they visit.
AI agent traffic
AI Visibility reports traffic from identified agents and crawlers. It opens on the Agents view with AI Focus enabled and Last 7 days selected.
The Agents view shows:
- AI Agent Visits: visits from identified AI agents. This scorecard always stays AI-only.
- Agent Visits: visits from all identified agents in the selected report range and filters.
- Agents, Platforms, and Categories: distinct values in the selected report range and filters.
- Agent Visits chart, grouped by Agent Name, Agent Category, or Agent Platform.
- Top Agents, Top Platforms, and Top Categories.
- Last Events with Time, Agent Platform, Agent Name, Agent Category, and Page Path.
AI Focus limits charts, distributions, and recent events to AI agents. Turn it off to include non-AI agents. It does not change the Agents-view scorecards: AI Agent Visits stays AI-only, while Agent Visits, Agents, Platforms, and Categories include all identified agents.
Pages view
The Pages view shows:
- AI Visits: visits from identified AI agents. This scorecard remains AI-only.
- Agent Visits: visits from all identified agents in the selected report range and filters.
- Pages Covered: distinct page paths visited by AI agents with AI Focus on, or all agents with it off.
- Average Page Visits: visits divided by distinct agents, using AI agents with AI Focus on and non-AI agents with it off. This is an average per agent.
- Agent Visits by Page Path: use Page Paths to choose paths to compare over time.
- Page Report with Page Path, AI Agent Visits, Agent Visits, AI Share, and Top Agent. AI Share compares AI visits with the visits included in each row; turn AI Focus off to include non-AI visits.
Search Page Report by page or agent, and expand a page row to inspect agent, platform, category, visits, and share.
Use this view to see which pages agents reached. A page with no AI visits is not automatically a problem, but important public pages should be public, linked, and reachable.
Controls
Choose Today, Last 7 days, Last 30 days, or Custom. Use Filters to select a source or narrow the report by agent type, agent, platform, category, or page path.
How to use it
Use Agents to see who is visiting. Use Pages to see which URLs they reached.
| Question | Start with |
|---|---|
| Which AI systems visit us? | Top Agents and Top Platforms. |
| Are key pages covered? | Pages view and Page Report. |
| Did AI traffic spike? | AI Agent Visits, Agent Visits chart, and Last Events. |
| How does AI traffic compare with other agents? | Turn AI Focus off, then compare AI Visits with Agent Visits or AI Share. |
See Which AI Agents Visit Key Pages
Check AI agent visits, platforms, categories, and page coverage.