TikTok Events API

Send conversion events to TikTok Events API from Hardal, server-side.

Connects Hardal to the TikTok Events API for server-side conversion delivery.

Category: Marketing

Prerequisites

A TikTok Pixel ID — TikTok Ads Manager → Assets → Events → Web Events → your pixel
An Access Token — TikTok Ads Manager → Assets → Events → Settings → Generate Access Token

Setup

Add the destination

Destinations → + Add → TikTok Events API (Marketing category).

Enter credentials

TikTok Pixel ID — alphanumeric identifier
Access Token — Events API access token

Connect and activate

Click Connect, then ⚙️ → Activate.

All standard events are forwarded automatically once active.

Testing

In the Advanced tab, toggle on Test Event Code and paste the code from TikTok Ads Manager → Events → Test Events. Trigger an event, then check TikTok's Diagnostics tab. Turn it off after verifying.

Verify delivery

Check Recent Activity for the TikTok icon (black circle) with "Success" status.

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