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Connects Hardal to the TikTok Events API for server-side conversion delivery. Category: Marketing

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Prerequisites

  • A TikTok Pixel ID — TikTok Ads Manager → Assets → Events → Web Events → your pixel
  • An Access Token — TikTok Ads Manager → Assets → Events → Settings → Generate Access Token

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Setup

1

Add the destination

Destinations → + Add → TikTok Events API (Marketing category).
2

Enter credentials

  • TikTok Pixel ID — alphanumeric identifier
  • Access Token — Events API access token
3

Connect and activate

Click Connect, then ⚙️ → Activate.
All standard events are forwarded automatically once active.

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Testing

In the Advanced tab, toggle on Test Event Code and paste the code from TikTok Ads Manager → Events → Test Events. Trigger an event, then check TikTok’s Diagnostics tab. Turn it off after verifying.

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Verify delivery

Check Recent Activity for the TikTok icon (black circle) with “Success” status.