LearnSpotify Conversions API

Spotify Conversions API

Send conversion events to Spotify Ads from Hardal, server-side.

Connects Hardal to the Spotify Conversions API for server-side conversion delivery.

Category: Marketing

Prerequisites

  • A Spotify Connection ID — Spotify Ads Manager → Events → your Conversion Event → View Conversions API Instructions
  • A Spotify Access Token — generate the JWT access token on the same page. Spotify allows up to three active tokens per organization.

Setup

Add the destination

Destinations → + Add → Spotify Conversions API (Marketing category).

Enter credentials

  • Spotify Connection ID — the Connection ID from your conversion event
  • Spotify Access Token — the JWT access token generated in Spotify Ads Manager

Connect and activate

Click Connect, then ⚙️ → Activate.

Supported conversion events are forwarded automatically once active.

Verify delivery

Check Recent Activity for the Spotify icon with "Success" status.