Snapchat CAPI

Send conversion events to Snapchat Conversions API from Hardal, server-side.

Connects Hardal to the Snapchat Conversions API for server-side event delivery.

Category: Marketing

Prerequisites

A Snap Pixel ID — Snapchat Ads Manager → Events Manager → your pixel
A Snapchat API Key — Events Manager → Conversions API Setup

Setup

Add the destination

Destinations → + Add → Snapchat CAPI (Marketing category).

Enter credentials

Pixel ID — your Snap Pixel's UUID
Snapchat API Key — the CAPI key from Events Manager

Connect and activate

Click Connect, then ⚙️ → Activate.

All standard events are forwarded automatically once active.

Testing

In the Advanced tab, toggle on Test Mode. Snapchat receives events as test data so you can verify delivery without affecting production analytics. Turn it off after verifying.

Verify delivery

Check Recent Activity for the Snapchat icon (yellow circle) with "Success" status.

Was this page helpful?