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Connects Hardal to the Snapchat Conversions API for server-side event delivery. Category: Marketing

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Prerequisites

  • A Snap Pixel ID — Snapchat Ads Manager → Events Manager → your pixel
  • A Snapchat API Key — Events Manager → Conversions API Setup

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Setup

1

Add the destination

Destinations → + Add → Snapchat CAPI (Marketing category).
2

Enter credentials

  • Pixel ID — your Snap Pixel’s UUID
  • Snapchat API Key — the CAPI key from Events Manager
3

Connect and activate

Click Connect, then ⚙️ → Activate.
All standard events are forwarded automatically once active.

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Testing

In the Advanced tab, toggle on Test Mode. Snapchat receives events as test data so you can verify delivery without affecting production analytics. Turn it off after verifying.

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Verify delivery

Check Recent Activity for the Snapchat icon (yellow circle) with “Success” status.