Hardal is a privacy-first, server-side analytics platform for e-commerce brands. It tracks visitor behaviour and conversion events, processes everything server-side, and forwards data to ad platforms and analytics destinations — GDPR and KVKK compliant. The short version: accurate attribution data without cookie banners. Traditional analytics stores a tracking ID in the browser as a cookie. Ad blockers block it. Safari deletes it. Users clear it. Privacy-first measurement skips that entirely. Hardal identifies sessions server-side — nothing written to the browser, no consent banner needed for anonymous tracking, nothing for ad blockers to intercept. Client-side tracking runs in the browser and sends data directly to third parties. Ad blockers, iOS restrictions, and browser privacy settings cut this data off. Server-side moves this off the browser. Your site sends events to Hardal's servers, Hardal validates and processes them, then forwards clean events to your destinations. Server-to-server requests are far less likely to be blocked. First-party data is collected directly on your own domain. When data goes to `analytics.yourdomain.com`, that's first-party — browsers trust it more than requests going to external domains. Setting up a [custom domain](/setup/installation/custom-domain) with Hardal converts all tracking to first-party collection. A custom domain lets you collect analytics through a subdomain you control — like `signal.yourstore.com` — instead of Hardal's shared infrastructure. Setup is a single CNAME record in your DNS. Once active, your tracking script and all event traffic run under your domain. See the [Custom Domain guide](/setup/installation/custom-domain).

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