Reports overview
Use the current Dashboard reports to understand website analytics and agent traffic.
Report areas
Open the Hardal Dashboard, confirm the active organization and tenant, then choose a report.
Dashboard Overview
Start with visitors, sessions, page views, bounce rate, consent rate, session duration, and the main breakdowns.
AI Visibility
Review agent visits, platforms, categories, recent events, and page coverage.
Acquisition
Compare traffic sources, campaigns, and credited conversions.
Engagement
Explore Pages, Events, and Sessions, including key events and engaged sessions.
Funnels
Measure progression and drop-off through an ordered journey.
Commerce
Review revenue, orders, and item performance for commerce-enabled tenants.
Common controls
Reports provide these date controls:
- Today
- Last 7 days
- Last 30 days
- Custom
Custom opens additional rolling and calendar presets, plus a calendar range. Where available, Filters narrows the report; the available dimensions depend on the report. Check the timezone shown in the date controls when comparing periods.
Use the same date range, timezone, source, and applicable configuration when comparing reports. Their metrics can describe different populations, such as page-active sessions and all sessions.
Where a Live strip is shown, it reports Consented Visitors, Sessions, and Events from the trailing 30 minutes rather than the selected report period.
Choose the next action
| Question | Guide |
|---|---|
| Which campaign receives conversion credit? | Compare Campaign Performance |
| Which activity counts as engagement? | Choose Key Events |
| What happened around an event? | Inspect an Event and Its Session |
| How do visits reach an important page? | Explore Paths to a Key Page |
| Where does an ordered journey lose visits? | Create a Funnel |