Compare Conversion by Country

When campaigns reach several markets, traffic volume alone does not show whether visits complete the intended journey. Compare countries within one well-defined funnel before deciding where to investigate localization or acquisition quality.

Check geographic traffic

Select the tenant, source, complete date range, and timezone. In Overview, review Countries and the geographic map for the broad traffic mix. Location is collected traffic context; it is not necessarily a customer's billing address or nationality.

Keep unknown or unavailable locations visible in your interpretation. Do not redistribute those visits among known countries.

Compare the same journey

Open a relevant funnel, such as checkout start → purchase or request page → generate_lead. Choose Country as a supported breakdown dimension and inspect the step counts.

Compare each country's first-step volume, progression, and final-step count. If you calculate completion manually, use final-step count divided by first-step count within that country and the same funnel. Report the counts alongside the percentage.

For context about where the journey differs, use Device as a second breakdown where appropriate. Keep the question focused rather than adding dimensions until every row has only a few observations.

Use the findings

A large drop at one stage can justify reviewing language, form validation, shipping availability, or payment options. The report does not establish which of those caused the difference.

Revenue comparisons need a separate currency check. Use Compare Revenue Across Currencies, and compare attributed campaign results in Acquisition without assuming its settings define the funnel population.