Analyze Paid Landing Pages
Analyze paid landing pages in Hardal using page engagement, campaign attribution, and conversion funnels.
A paid campaign can bring traffic without producing the intended action. Use Pages to examine content engagement, Acquisition for campaign credit, and a funnel for the journey between them.
Before starting, verify your campaign links and the event that confirms success, such as purchase or generate_lead.
Review the destination page
Open Engagement → Pages for the relevant tenant, source, period, and timezone. Find the campaign's destination in Top Pages and compare its sessions, bounce rate, and scroll depth. Check Entry Pages to understand whether visits actually start there; Top Pages includes activity that can occur later in a visit.
Turn on the table's Attribution control to inspect available traffic context. Do not treat whole-page totals as paid-only results unless the applied report scope supports that interpretation.
Connect the page to the outcome
In Acquisition, review the selected conversion events, model, lookback, and traffic scope. Filter Traffic Distribution by the campaign to inspect its traffic and credited conversions.
Create a funnel from the actual landing path to the successful outcome. Add intermediate paths or events only when you collect them. Use a supported channel or source breakdown to compare journeys.
Choose the next investigation
| Observation | Next check |
|---|---|
| Traffic arrives but the first step is empty | Confirm the path, event collection, and reporting scope |
| Visitors read but rarely finish | Inspect the steps between the page and outcome |
| Mobile progression is weaker | Compare device conversion |
An observed difference is a reason to test a page or offer. These reports do not establish that a particular page change caused higher conversion.