Compare Campaign Performance
Review attribution settings and compare the traffic and conversions credited to campaigns.
Compare campaign performance
Open Acquisition
In the Dashboard, confirm the organization and tenant, then open Acquisition.
Set the reporting range
Choose a period and use Filters to select the source or traffic segment you want to analyze.
Review Configuration
Check Attribution Model, Lookback Window, Scope, and Conversion Events. Click Cancel to leave them unchanged, or Save after an intentional configuration change.
Compare campaign trends
Switch Traffic Breakdown to Campaigns. Use All, Source, or Medium to change the breakdown.
Inspect the table
In Traffic Distribution, choose Campaign under Filter by, enter a campaign value, and click Apply. Compare sessions, conversions, and conversion rate. Use Columns and Group by when needed.
Keep the same attribution settings and reporting range when comparing campaigns. A conversion total without its selected event names and traffic scope is incomplete context.