Commerce
Review revenue, orders, and item performance alongside traffic sources and channels.
Open Reports, then Commerce in the Hardal Dashboard. Commerce is available for commerce-enabled tenants; it is not shown for every tenant.
Scorecards
| Metric | What it means |
|---|---|
| Revenue | Purchase value reported for the selected period. |
| Orders | Completed orders reported for the selected period. |
| AOV | Average purchase value across completed orders. |
| Items | Total item quantity captured in purchase events. |
| Item CVR | Purchased item quantity divided by item views. |
Items is a quantity, not the number of distinct products. Item CVR is different from a session conversion rate.
Use Today, Last 7 days, Last 30 days, or Custom to choose the period. Use Filters to narrow the report. Read currency labels and unavailable-value messages before comparing revenue figures; an unavailable comparison does not mean zero revenue.
Revenue & Orders
The time-series chart shows purchase value and order volume together. Click a legend entry to hide or show its series.
Top Channels and Top Sources
These tables show sessions, orders, and revenue by traffic channel or source. Use View more to open Acquisition with the reporting range carried over.
Items
The Items table shows product details and activity, including item name, Item ID, brand, category, price, item views, add-to-cart activity, orders, and purchased quantity.
- Use Group by to combine item rows.
- Use Columns to choose visible fields.
- Click a column heading to sort the report.
- Turn on Attribution to inspect traffic attribution for items.
- Use pagination to inspect more products.
When to use it
Use Commerce to check sales trends, compare the traffic groups associated with orders, and review how viewed products progress to cart and purchase activity.
Compare Campaign Performance
Open Acquisition for a closer look at traffic and conversion attribution.