Measure Email Campaign Performance
Measure website visits and conversions from newsletters and lifecycle email campaigns.
Use Hardal to measure what happens after someone follows a link from an email to your website: the visit, subsequent activity, and credited conversions. Email opens and inbox delivery require data from your email platform.
Tag the website links
Choose consistent utm_source, utm_medium, and utm_campaign values for each campaign. For example, use source newsletter, medium email, and campaign winter_launch. Keep customer addresses and subscriber identifiers out of the URL.
Follow Track Campaigns with UTM Parameters to verify the landing URL after redirects. A click in your email tool and a recorded website session are different measurements.
Read the results in Acquisition
Set the report scope
Select the tenant, website source, campaign period, and timezone.
Choose the conversion event
Open Configuration and choose the business outcome that matters: a completed purchase, demo request, or another implemented event.
Match attribution settings
Keep the attribution model, lookback window, and traffic scope consistent with the comparison you want to make.
Find the campaign
In Traffic Distribution, filter by Campaign and use Group by to inspect the relevant traffic dimension.
Compare the results
Compare sessions, credited conversions, and available revenue metrics. Check the tenant's reporting currency before combining financial results with another report.
Separate acquisition from message engagement
A campaign can receive conversion credit under one model and less credit under another. Record the settings alongside your results, particularly for return visits involving several channels. Read How Attribution Works.
For leads, continue with Measure Lead Generation. For content-led newsletters, use Entry and Exit Pages to inspect the website journey.