Monitor a Campaign Launch

During a launch, first confirm that measurement works. Then evaluate performance over a suitable reporting period. Live activity is useful for the first question but is not a campaign conversion report.

Before the campaign starts

Test the final tagged link, verify that redirects preserve its parameters, and confirm one real page view and one successful business event. Record the tenant, source, event names, timezone, and planned start time.

Check incoming activity

Open Overview and select the intended source. The Live strip shows Consented Visitors, Sessions, and Events from the trailing 30 minutes and refreshes separately from the calendar report.

The selected source applies to Live. Other report date and dimension filters do not turn these counts into a campaign-only live view. Use the strip to confirm broad incoming activity, then use the dated reports to inspect the campaign.

In Engagement → Events, refresh Event Log and inspect recent landing views and outcome events. Match the URL and event parameters to the expected implementation. For a missing event, use Verify Your Setup before interpreting an empty report as poor campaign performance.

Review the launch period

In Acquisition, select Today or a custom range, review the conversion configuration, and filter Traffic Distribution by the campaign. Today may be incomplete and hides scorecard comparison deltas. Compare completed periods later rather than treating an early-day total as a full-day result.

Next, analyze paid landing pages or build a weekly marketing report once enough data has accumulated.