Pages
Compare page activity, entry and exit pages, and the paths leading to a selected page.
Open Engagement, then Pages.
Scorecards
| Metric | What it means |
|---|---|
| Consented Visitors | Unique consented visitors with page activity in the selected period. |
| Sessions | Sessions with page activity in the selected period. |
| Page views | Page-view events in the selected period. |
| Pages per session | Average page views per session. |
| Bounce rate | Share of sessions with a single page view. |
| Scroll depth | Average maximum scroll milestone reached by sessions. |
The web tracker automatically records scroll_depth milestones at 25%, 50%, 75%, 90%, and 100% when automatic tracking is enabled. Scroll depth averages the maximum milestone reached per session; Top Pages scopes this to each page. Sessions with no reached milestone contribute zero when scroll data exists. For example, two sessions reaching 75% and no milestone average 37.5%.
— means no scroll data was recorded for that scope. A recorded scroll below the first milestone can produce 0%. Page views alone do not establish scroll depth.
Pages counts sessions with page activity. The Sessions tab covers visits in the selected period, so its session total can differ.
Page Visits
Use the Pages picker to search for and compare page paths on the time-series chart. The picker starts with selected popular paths. Click legend entries to hide or show individual series.
Entry and Exit Pages
Entry Pages shows where sessions start. Exit Pages shows where they end. Each table includes the page path, session count, and share.
Exit Pages uses the last page_view of a session after more than 30 minutes without any recorded event. Active sessions are excluded. Scroll and custom events extend activity without changing the last page view used as the exit page; no separate exit event is required.
Use these alongside page volume: a popular exit page may be an expected final step rather than a problem.
Page Flow
Page Flow shows page transitions leading to a selected destination page.
- Use Pages in the Page Flow panel to choose the destination.
- Use Steps to adjust how much of the preceding path is shown.
- Read the transitions and session counts to see how visits reach that page.
Page Flow explores observed browsing paths. Use Funnels when you want to define and measure a specific ordered sequence.
Top Pages
Use the table to compare page metrics. Group by combines rows, Columns controls visible fields, and Attribution adds traffic context. Sort and paginate to inspect more pages.
When to use it
Start here to compare landing-page engagement, identify common exit pages, or investigate how visits reach a key page.
Explore Paths to a Key Page
Choose a destination and review the pages leading to it.