Find Checkout Drop-Off
Build a checkout funnel in Hardal to compare checkout steps and investigate where tracked visits drop off.
Use a checkout funnel to locate where an observed purchase journey loses visits. Start with confirmed event collection so missing tracking is not mistaken for customer abandonment.
Define meaningful checkout steps
Choose the events your implementation sends:
| Step | What should trigger it |
|---|---|
begin_checkout | The visitor enters checkout |
add_shipping_info | Shipping information is successfully submitted |
add_payment_info | Payment information is successfully submitted |
purchase | The order is confirmed |
These are standard events, not automatically tracked checkout actions. If you collect only checkout start and purchase, begin with those two steps instead of adding empty intermediate steps.
Build and read the funnel
Open Funnels → Add funnel, create ordered Event steps, review the preview, and save the definition. Expand the saved funnel for a fixed source, period, and timezone.
Compare the count reaching each step with the next step's count. For example, 200 sessions at one step and 140 at the next represent a drop-off of 60 sessions, or 30% of the earlier step. This is an illustrative calculation, not a target for your store.
Investigate a difference
Use a supported device or country breakdown to locate a segment worth examining. Check the event names, trigger conditions, and session context before changing checkout. A missing shipping event or a payment provider on another domain can affect the measured sequence.
This funnel describes visits that follow its defined order. It is different from Commerce's overall order totals. Continue with mobile versus desktop conversion and server-confirmed purchases.