Analyze Entry and Exit Pages
Analyze entry and exit pages in Hardal, then use Page Flow and funnels to understand content journeys.
Entry and Exit Pages help a content or acquisition team understand the boundaries of a tracked visit. Use them alongside page engagement and Page Flow, not as a standalone judgment of content quality.
Start with the same reporting scope
Open Engagement → Pages and choose the tenant, source, period, and timezone. Read Entry Pages to see the first recorded page views of sessions. Compare those paths with Top Pages, which also includes activity later in a visit.
A page can be popular overall without being a frequent entry page. That distinction matters when deciding whether it is primarily a campaign destination or part of on-site navigation.
Read exits after sessions become inactive
Exit Pages uses the last recorded page view after more than 30 minutes without an event. Active sessions are excluded. A later scroll or custom event can extend activity without changing the last page view used as the exit page.
An order-confirmation or thank-you page may be an expected endpoint. A high exit count there is different from exits before the successful outcome. No additional exit event is required for this report.
Connect the content to an action
Choose a destination in Page Flow, such as a product, signup, or demo-request path, to inspect the observed pages leading to it. Use Explore Paths to a Key Page for the controls.
When you have a specific sequence in mind, create a funnel with the relevant paths and confirmed outcome. This lets you distinguish observed browsing from progression through a defined journey.
For campaign destinations, continue with paid landing-page analysis. For single-page content, read Bounce Rate and Engaged Sessions before concluding that an exit means poor engagement.