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Send Hardal analytics data to LinkedIn Conversions API using server-side Google Tag Manager for improved conversion tracking and attribution.
Make sure to check the partner’s website and API documentation for the most up-to-date information and configurations.
1

Set Up Server-Side GTM

Follow the Server-side Google Tag Manager setup guide if not already configured.
2

Configure GA4 Client

In your server-side GTM container:
  1. Ensure the built-in “GA4” client is configured
  2. Set Default GA4 paths: Enabled
  3. Set Cookies and Client Identification: Server Managed
3

Add LinkedIn CAPI Tag

  1. In server container, go to “Tags” → “New”
  2. Search Community Template Gallery for “LinkedIn | CAPI Tag Template”
  3. Add to workspace and configure:
    • LinkedIn API Access Token
    • LinkedIn Conversion Rule ID
    • EventID mapping
    • Conversion Value mapping
4

Create Event Trigger

  1. Create a Custom Event trigger
  2. Set Event Name to your conversion events (e.g., “purchase”, “lead”, “sign_up”)
  3. Configure condition: “Event Name equals [your conversion event]”
5

Configure LinkedIn Campaign Manager

  1. Go to Account Assets → Conversions
  2. Create conversion with “Conversions API” source
  3. Select “Google Tag Manager” integration
  4. Add your GA4 measurement ID and Hardal sGTM endpoint
6

Test Implementation

  1. Enable Preview mode in both web and server containers
  2. Trigger a conversion action on your website
  3. Verify LinkedIn CAPI tag fires and sends data successfully

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Event Mapping

GA4 EventLinkedIn Conversion
purchasePurchase
generate_leadLead
sign_upSign Up
submit_applicationApply