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Connect your Meta Pixel to Hardal’s server-side infrastructure for enhanced conversion tracking that bypasses ad blockers and improves data quality.
Make sure to check the partner’s website and API documentation for the most up-to-date information and configurations.
Meta offers two server-side solutions: Conversions API (established) and Signals Gateway (newer with enhanced privacy). Choose based on your needs.

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Solution Comparison

FeatureConversions APISignals Gateway
Setup ComplexityStandardSimplified
Privacy ControlsGoodEnhanced
Data EnhancementManualAutomated
Custom DomainsSupportedSupported
Recommended ForExisting setupsNew implementations

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Option 1: Meta Conversions API

1

Generate Meta Access Token

Access your Meta Business Manager and navigate to Events Manager. Select your Pixel and go to the Settings tab.
Meta Business Manager Events Manager settings
Copy and save your Dataset ID (step 3) and Business ID (step 2).
Meta Conversions API section
In the “Conversions API” section, click “Generate access token” and copy the generated token.
Generated access token
2

Deploy CAPI Server

Navigate to “Server-Side Hosts” in your Hardal dashboard and click “Deploy” to create a CAPI server.
Deploy CAPI server in Hardal dashboard
You’ll receive an invitation to Hardal Meta CAPI Dashboard.
3

Connect to Meta Pixel

In the Hardal Meta CAPI Dashboard, navigate to Data Pipelines and create a new pipeline.
Create Data Pipeline
Choose “Conversions API Gateway Pipeline” and click Create.
Conversions API Gateway Pipeline selection
Continue with “Manuel Connection” and enter your access token, Dataset ID, and Business ID.
Connection configuration form
Click Connect to establish the connection.
4

Enable First-Party Tracking

In Account Settings, navigate to “Data Routing” and click “Optimize”.
Data Routing settings
Enter your custom CAPI domain. If you don’t have one, refer to DNS Settings.
Custom domain configuration
Click “Continue” to complete the setup.

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Option 2: Meta Signals Gateway

1

Deploy Signals Gateway

Navigate to “Server-Side Hosts” in your Hardal dashboard and click “Deploy” for Meta Signals Gateway.
Access to the Meta Signals Gateway Dashboard will be provided automatically.
2

Create Data Pipeline

In the Signals Gateway Dashboard, click “Create data pipeline” and select “Signals Gateway Pixel” as your data source.Choose Meta as your destination or configure additional destinations as needed.
3

Configure Pixel Settings

Provide a name for your new pixel and indicate whether you have an existing Meta Pixel.Configure data enhancement settings:
  • Enable/disable advanced matching data
  • Choose contact data treatment options
  • Set up custom domain if desired
Using a custom domain (e.g., capig.yourdomain.com) improves data ownership and tracking reliability.
Save your configuration to proceed.
4

Implementation

Choose your implementation method:
Copy the provided instructions and share them with your development team for direct base code implementation.
5

Verify Connection

Open your Meta Events Manager and confirm that events are being received via both browser (pixel) and server (Signals Gateway).

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Advanced Setup Options

For Google Tag Manager users, consider:
  • Meta CAPI via sGTM - Advanced server-side GTM integration
  • Custom event mapping and deduplication setup
Keep your access tokens secure. They provide direct access to your Meta Pixel data.