Campaigns

This report attributes conversions to your marketing channels using UTM parameters (source, medium, campaign) captured from landing page URLs.

Campaign data is derived from UTM parameters in your URLs. Ensure your campaign links include UTMs so Hardal can attribute conversions correctly.

Example tracking

hardal.track("purchase", {
  transaction_id: "ORDER123",
  value: 99.99,
  currency: "USD"
});

Parameter	Description
`transaction_id`	Unique identifier for the transaction
`value`	Monetary value of the conversion
`currency`	Currency code (e.g., USD, EUR)