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Server-side TikTok Events API Gateway provides enhanced conversion tracking accuracy by processing events through your own infrastructure with custom domain support for first-party data collection.
Make sure to check the partner’s website and API documentation for the most up-to-date information and configurations.

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Key Benefits

  • Enhanced Accuracy: Server-side tracking bypasses ad blockers and browser restrictions
  • First-Party Data: Custom domain ensures all data is collected as first-party
  • Better Attribution: Improved conversion attribution across the customer journey
  • Data Control: Process TikTok events through your own infrastructure
  • Privacy Compliance: Enhanced control over data sharing and user privacy
  • Reliable Tracking: Unaffected by iOS updates or browser privacy changes

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TikTok Events API Gateway Setup

1

Deploy TikTok Gateway

Navigate to “Server-Side Hosts” in your Hardal dashboard and deploy the TikTok Events API Gateway.
2

Create Data Pipeline

In the TikTok Gateway Dashboard, create a new data pipeline and configure your TikTok pixel connection.Configure your TikTok Ads Manager pixel settings to work with your custom domain.
3

Configure Custom Domain Tracking

  1. Use your configured custom domain for all TikTok event tracking
  2. Update your website implementation to send events to your custom domain
  3. Verify events are being received and processed correctly
Your TikTok Events API Gateway is now configured with first-party custom domain tracking.

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Custom Domain Setup

TikTok Gateway suggests a custom domain for first-party tracking. Make sure to visit Settings in your Tiktok Gateway Dashboard to set a custom domain.