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Connects Hardal to the LinkedIn Conversions API. Sync leads and conversions server-side to optimize B2B campaigns — particularly useful for longer sales cycles where browser-based attribution falls short. Category: Marketing

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Prerequisites

  • A LinkedIn Conversion Rule ID — LinkedIn Campaign Manager → Analyze → Conversions → select your conversion → copy the rule ID (format: urn:lla:llaPartnerConversion:XXXXXXXXX)
  • A LinkedIn Access Token — generate one through LinkedIn’s Marketing API or your app’s OAuth flow

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Setup

1

Add the destination

Destinations → + Add → LinkedIn CAPI (Marketing category).
2

Enter credentials

  • LinkedIn Conversion Rule ID — full URN (e.g., urn:lla:llaPartnerConversion:26953609)
  • LinkedIn Access Token — your API access token
LinkedIn only processes conversion events that include the user’s email address. Events without an email field will be accepted by Hardal but silently ignored by LinkedIn. Make sure your events include the user’s email in the payload before activating this destination.
3

Connect and activate

Click Connect, then ⚙️ → Activate.
All standard events are forwarded automatically once active — but only events containing user email data will be processed by LinkedIn.

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Sending email with your events

Include the user’s email in your event payload: 
hardal.track("generate_lead", {
  email: "[email protected]",
  consent: "true"
});
LinkedIn does not have a built-in testing feature in Hardal. Verify delivery through the Recent Activity table and by checking conversion counts in LinkedIn Campaign Manager → Analyze → Conversions.

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Verify delivery

Check Recent Activity for the LinkedIn icon with “Success” status.