Skip to main content
Server-side hosting moves your tracking away from the browser entirely. Instead of firing pixels client-side (where ad blockers and browser restrictions interfere), you run a server that receives events from Hardal and forwards them to your ad platforms. The result: more complete data, better attribution, and less exposure to browser-based blocking.

​
Available servers

Server-Side Google Tag Manager

Set up sGTM to receive Hardal events and forward them to any GA4 or Google Ads destination

Meta CAPI

Direct server-to-server integration with Meta Conversions API — no pixel required

TikTok Events API

TikTok Events API Gateway with custom domain support

​
sGTM destination setups

If you’re using Server-Side GTM as your event router, these guides walk through configuring each destination within sGTM:

GA4 via sGTM

Configure GA4 measurement protocol through sGTM

Google Ads via sGTM

Server-side Google Ads conversion tracking

Meta CAPI via sGTM

Meta Conversions API routed through sGTM

LinkedIn CAPI via sGTM

LinkedIn Conversions API server-side setup

​
When to use server-side hosting

Server-side hosting is worth setting up when:
  • You’re running significant paid spend on Meta or TikTok and need accurate CAPI data
  • Your audience is heavily Safari/iOS (where browser pixels are most degraded)
  • You want to combine Hardal’s cookieless data with server-side destination routing
  • You’re hitting rate limits on client-side pixels
Start with Meta CAPI if you’re running Meta ads. It’s the single highest-impact server-side integration for most e-commerce brands — the signal quality improvement feeds directly into Meta’s campaign optimization algorithms.