TikTok Events API Gateway
Deploy the TikTok Events API Gateway on a custom domain to enable server-side conversion tracking and first-party analytics data collection
Server-side TikTok Events API Gateway provides enhanced conversion tracking accuracy by processing events through your own infrastructure with custom domain support for first-party data collection.
Make sure to check the partner's website and API documentation for the most up-to-date information and configurations.
Key Benefits
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Enhanced Accuracy: Server-side tracking bypasses ad blockers and browser restrictions
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First-Party Data: Custom domain ensures all data is collected as first-party
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Better Attribution: Improved conversion attribution across the customer journey
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Data Control: Process TikTok events through your own infrastructure
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Privacy Compliance: Enhanced control over data sharing and user privacy
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Reliable Tracking: Unaffected by iOS updates or browser privacy changes
TikTok Events API Gateway Setup
Deploy TikTok Gateway
Navigate to "Server-Side Hosts" in your Hardal dashboard and deploy the TikTok Events API Gateway.
Create Data Pipeline
In the TikTok Gateway Dashboard, create a new data pipeline and configure your TikTok pixel connection.
Configure your TikTok Ads Manager pixel settings to work with your custom domain.
Configure Custom Domain Tracking
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Use your configured custom domain for all TikTok event tracking
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Update your website implementation to send events to your custom domain
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Verify events are being received and processed correctly
Your TikTok Events API Gateway is now configured with first-party custom domain tracking.
Custom Domain Setup
TikTok Gateway suggests a custom domain for first-party tracking. Make sure to visit Settings in your TikTok Gateway Dashboard to set a custom domain.