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Connect Hardal analytics data to Mailchimp to automatically add subscribers, update contact information, and trigger email campaigns based on user behavior.
Make sure to check the partner’s website and API documentation for the most up-to-date information and configurations.
1

Get Mailchimp API Key

  1. Log in to your Mailchimp account
  2. Go to Account & Settings > Extras > API Keys
  3. Create a new API key and copy it
  4. Note your account’s data center (e.g., us1, us2) from the API key suffix
2

Connect to Hardal

In your Hardal dashboard:
  1. Go to Destinations > Add Destination
  2. Select Mailchimp
  3. Enter your API key and data center
  4. Select the Mailchimp audience (list) to send data to
3

Configure Data Mapping

Map Hardal user properties to Mailchimp fields:
  • Email → Required for all contacts
  • Name → First/Last name fields
  • Purchase data → Custom merge tags
  • User segments → Mailchimp tags or groups
4

Set Up Automation Triggers

Configure which events trigger Mailchimp actions:
  • Sign up → Add to audience
  • Purchase → Add purchase tag and trigger follow-up campaign
  • Cart abandonment → Trigger recovery email sequence