TikTok Events with sGTM

Go to TikTok Ads Manager and log in to your account.

Hover over “Tools” in the navigation bar, find “Management,” and click on “Events.”

1. Click on the “Manage” button under “Web Events”
2. Click “Setup Web Events”
3. Enter a pixel name
4. Select “Events API” as the implementation method
5. Click “Next”

1. Select “Automatically Set Up Web Events via Partner Platforms”

2. Click “Next”
3. Choose “Google Tag Manager Server-side”

4. Click “Next”

Your new pixel is now created. Make note of the Pixel ID displayed on the screen.

Navigate to Tools > Events > Web Events in TikTok Ads Manager, select your pixel, and go to the Settings tab.

At the top of the Settings page, you’ll find your Pixel ID. Copy and save this value.

1. Scroll down to find the “Access Token” section

2. Click “Generate Access Token”
3. Copy and save the token that appears

1. In your GTM server container, navigate to Tags
2. Click “New” to create a new tag
3. Click the tag configuration area to select a tag type

4. Search for “TikTok Events API (Official)” in the Community Template Gallery

5. Click “Add to workspace” to install it

1. Enter your Pixel ID and Access Token in their respective fields

2. Select the Event type you want this tag to track
   • The event should match the trigger you’ll associate with this tag
   • Refer to TikTok’s Supported Pixel events for available event types

Advanced matching helps improve conversion tracking accuracy by sending hashed user identifiers:

1. Configure Email, Phone, and External ID fields using GTM variables
2. All identifiers are automatically hashed with SHA256 before being sent to TikTok

Choose one of the following options to pass user information:

• Extract from Common Event Schema: Use this when values are available in the GA4 common event schema
• Use Custom Variables: Select specific variables for each field when data is available from other sources

If you’re tracking product or purchase events, configure the e-commerce data section:

If you’re implementing both TikTok Pixel (client-side) and Events API (server-side), configure event deduplication:

1. Select the appropriate event_id variable
2. Ensure both Pixel and Events API implementations use the same event_id

The template automatically collects server information like IP address and user agent. You can leave this section blank unless you need to override specific fields.

1. Click the Triggering area to select or create a trigger
2. Configure a trigger that fires when the appropriate event is received

3. For example, to track purchase events, create a trigger that activates when a purchase event is detected
4. Click “Save” to complete the tag setup

1. Click “Preview” in your server container
2. Trigger test events from your website
3. Monitor the preview console to verify the Events API calls
4. Look for a response containing {"code": 0, "message": "OK"} to confirm success

1. In TikTok Events Manager, select your pixel
2. Go to the “Test Events” tab
3. Copy the test event code from Step 2 of the Test Server Events section
4. Add this code to your TikTok Events API tag in the “Test Event Code” field
5. Save the changes and trigger test events
6. Check the Event Activity section to verify events are being received