Hosts
Enterprise-grade server-side data collection and distribution infrastructure via Hardal
Server-Side Hosts
Overview
Hardal’s server-side hosts provide a secure, reliable infrastructure for processing and routing analytics data through your own first-party domains. By moving data collection server-side, you gain better control over your data while improving website performance and privacy compliance.
Server-side hosts act as an intermediary between your website/app and various marketing and analytics platforms, processing requests through your own domain rather than sending data directly to third-party services. This approach offers significant benefits for data quality, privacy, and website performance.
Available Integrations
Server-side Google Tag Manager
Deploy and manage a custom sGTM container for advanced data processing and distribution
Meta CAPI Gateway
Send conversion events directly to Meta through your own domain using the Conversions API
Meta Signals Gateway
Process and enrich marketing data through Meta’s server-side infrastructure
TikTok Events API
Improve conversion tracking accuracy with server-side event collection
How Server-Side Hosts Work
- Data Collection: Your website or app sends tracking data to your server-side host instead of directly to third-party services
- Data Processing: The server-side host processes the data, enriches it, and applies any transformations
- Data Distribution: Processed data is sent to your configured marketing platforms and analytics tools
- Response Handling: The server returns responses to the client as needed
This architecture provides a central point of control for all your analytics and marketing data, allowing you to standardize data collection, enforce privacy rules, and maintain ownership of your data.
Common Use Cases
E-commerce Conversion Tracking
Server-side tracking excels at accurately capturing conversions, especially for complex e-commerce funnels:
- Purchase events sent server-side bypass ad blockers
- Server can validate purchase data before sending to marketing platforms
- Complete purchase information including products, value, and customer data
- Consistent tracking across all devices and platforms
Privacy-Centric Analytics
For organizations with strict privacy requirements:
- Control what user data is shared with third parties
- Automatically hash or remove PII before sending to external services
- Maintain compliance with regional privacy regulations
- Customize data collection based on user consent levels
Marketing Attribution
Improve your understanding of which marketing channels drive conversions:
- More accurate cross-channel attribution
- Better handling of long conversion paths
- Consistent data across all marketing platforms
- Improved ROI measurement for ad campaigns