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Monitor campaign performance and attribution data with advanced attribution models.
1

Access campaigns

Navigate to Analytics → Reports → Campaigns
2

Configure attribution settings

Set attribution model, window, and conversion event
3

Analyze campaign data

Review traffic sources and campaign performance

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Attribution Configuration

Attribution Model

Choose how to credit conversions across touchpoints

Attribution Window

Set lookback period for attribution analysis

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Attribution Models

Credits the first touchpoint in the customer journey

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Configuration Options

  • Attribution Window: 30 days (configurable)
  • Conversion Event: Purchase, signup, or custom events
  • Value Field: Track revenue or custom value metrics
  • Currency: Set currency for value tracking

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Campaign Analysis

Traffic Sources

Filter by source (Google, Facebook, direct)

Medium Analysis

Filter by medium (organic, paid, social)

Campaign Performance

Filter by specific campaign names

Conversion Tracking

View attributed conversions and values
Multi-touch attribution analysis provides complete view of customer journey with conversion tracking.