Overview

Send your Hardal analytics events directly to TikTok Events API for conversion tracking and audience building.

Configuration

  1. Go to your Hardal dashboard
  2. Navigate to Marketing Destinations
  3. Click “Add Custom Destination”
  4. Select “TikTok Events API” from templates

Endpoint Configuration

{
  "endpoint_label": "TikTok Events",
  "endpoint_id": "tiktok-events",
  "endpoint_url": "https://business-api.tiktok.com/open_api/v1.2/pixel/track/",
  "request_method": "POST",
  "content_type": "application/json",
  "request_format": {
    "pixel_code": "YOUR_PIXEL_ID",
    "event": "##event_name##",
    "timestamp": "##created_at##",
    "properties": {
      "currency": "##properties.currency##",
      "value": "##properties.value##",
      "contents": "##properties.contents##"
    }
  }
}

Supported Events

  • Purchase
  • AddToCart
  • ViewContent
  • CompleteRegistration
  • InitiateCheckout

Event Properties

  • currency: Transaction currency (ISO 4217)
  • value: Transaction value
  • contents: Array of products