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Overview

Send your Hardal analytics events directly to TikTok Events API for conversion tracking and audience building.

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Configuration

  1. Go to your Hardal dashboard
  2. Navigate to Marketing Destinations
  3. Click “Add Custom Destination”
  4. Select “TikTok Events API” from templates

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Endpoint Configuration

{
  "endpoint_label": "TikTok Events",
  "endpoint_id": "tiktok-events",
  "endpoint_url": "https://business-api.tiktok.com/open_api/v1.2/pixel/track/",
  "request_method": "POST",
  "content_type": "application/json",
  "request_format": {
    "pixel_code": "YOUR_PIXEL_ID",
    "event": "##event_name##",
    "timestamp": "##created_at##",
    "properties": {
      "currency": "##properties.currency##",
      "value": "##properties.value##",
      "contents": "##properties.contents##"
    }
  }
}

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Supported Events

  • Purchase
  • AddToCart
  • ViewContent
  • CompleteRegistration
  • InitiateCheckout

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Event Properties

  • currency: Transaction currency (ISO 4217)
  • value: Transaction value
  • contents: Array of products

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